Life Insurance Selling - November 2010

On pages 91-97, we present the characteristics of 10 LTCI policies and riders, listed alphabetically by company. We asked each company to provide information about its best-selling LTCI product or new product that they believe will soon become best-selling.

You can also find the entire survey on LIS’s Web site. Visit www.lifeinsuranceselling.com and click on the “Surveys” tab on the home page to access this LTCI survey, along with our past product and company listings. The surveys consist of companies that chose to participate and responded by the deadline.

WELCOME TO Life Insurance Selling’s

21st REPORT

on long-term care insurance
(LTCI) products.

Assurity Life Insurance Company 800-276-7619 www.assurity.com

Product Name

States available
Min. and max issue ages
Range of benefits available for:
Nursing Home Care
Home Care
Assisted Living
Adult Day Care
Age Limitations? / Maximum Daily Benefit?

Inflation of Daily Benefit Benefit Periods Admission / benefit triggers

AssurityBalance Long-Term Care
Unavailable in: FL, NY, Guam, PR
40/84

0, 30, 90, 180 days 0, 30, 90, 180 days

0, 30, 90, 180 days

0, 30, 90, 180 days Will go down to age 18 if part of a group / $300 Compound Lifetime: 5%; Simple Lifetime: 5%

2, 3, 4, 5, 6, 10 years and lifetime Unable to perform 2 of 6 ADLs

s

Additional type of benefits provided for base policy:
Optional Riders
Adult day care, Alternate plan/informal care, Assisted living facility, Bed reservation,
Home modification, Homemaker services, Hospice care, Joint waiver of premium, Respite
care, Shared benefits, Step-Rated Premium
Compound Benefit Increase, Simple Benefit Increase, Shortened Benefit Non-Forteiture,
Full Return of Premium, Optional Policy Surrender, Facilty Care-Only Indemnity Benefit,
Restoration of Benefits and Share Benefit Amount Riders

Genworth Life
Insurance Company
888-436-9678
www.genworth.com
Average application processing time

20 working days

Privileged Choice Unavailable in: CA 18/79

Additional type of benefits provided for base policy: Optional Riders

30, 90, 180 days 0

30, 90, 180 days

30, 90, 180 days None / $12,000 monthly Compound Lifetime: 3% & 5%; Simple Lifetime: 5%

24, 36, 48, 60, 72, 96, 120 months & unlimited Chronically ill (expect to need services for at least 90 days); Cognitive impaired; Unable to perform 2 of 6 ADLs Adult day care, Alternate plan/informal care, Assisted living facilit,y Bed reservation, Durable medical equipment, Home modification, Homemaker services, Hospice care, Respite care, Survivorship rider, If purchasing a Shared Plan, joint waiver of premium is included. Shared plan also includes the couples discount in base price.