The Next Generation
of Life Insurance Buyers:
New Economic Realities
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In the shadow of the massive Baby Boomer generation looms a huge ; and largely
untapped ; potential market
for life insurance. With so much
a;ention dedicated to serving the
needs of seniors (a generation
also known as traditionalists) and
retirement-bound Boomers, it’s
easy to overlook the life insurance
needs of their children, members
of Generation Y (born between
1977-1994) and Generation X
(born between 1965-76). But the
sheer size of these generations
surely warrants the life insurance
industry’s a;ention. Generation
Y numbers more than 76 million,
and Generation X close to 50
million. By way of comparison,
the U.S. Baby Boomer generation
numbers about 75 million.
1
Robert Barano;,
Senior Vice President,
Member Bene;ts,
LIMRA, LOMA and
LL Global, Inc.
Mark Hug
Vice President, Chief
Marketing O;cer,
Prudential Individual
Life Insurance
Nate Williams,
Marketing and
Communication Director,
BRAMCO (Brokerage
Resources of America)
