Annuity
Opportunities
Ohio National is Delivering More
segments regarding financial services
and products are:
• Stretching providers: “Help me”
• Optimistic up-and-comers: “Teach me”
• Legacy protectors: “Reassure me”
• Confident believers:“Partner with me”
• Independent achievers: “Convince me”
We use the extensive insights our re-
search revealed about the key traits of
people in each segment — including their
demographics, thoughts about insurance
products and retirement, and their goals
and motivation — to help us create
propositions to meet their needs. We also
share the insights and information about
the consumer segments with producers.
When agents understand these seg-
ments, they have a head start in lead
generation, targeted marketing and the
day training sessions on a full range of
products and sales practices.
; Best-Value Term
Low rates with outstanding
conversion options
; #1 UL
For low premium based
on survey results**
; Competitive DI
New suite of products
; Annuities
Individual Annuities and
Retirement Plans
“When you meet with a client and can quickly determine which segment he or she is in, you can more effectively match your sales approach and the products you offer to the needs of the individual.”
; Excellent Ratings
Unchanged since 1991
sales process. When you meet with a
client and can quickly determine which
segment he or she is in, you can more
effectively match your sales approach
and the products you offer to the needs
of the individual.
We all want to be known and un-
derstood. The consumer segmentation
research enables agents to exhibit that
they know and understand their clients’
perspective and individual needs.
The segmentation data is thoroughly
covered in our ongoing InFocus train-
ing program. In 2011, we brought more
than 2,000 agents into our offices in
West Des Moines, Iowa, and Topeka,
Kan., for free, intensive two- or three-
Put another way, for investors today,
it’s not just about a return of principal.
It’s also about a return to the principles
this industry was built upon — demon-
strating heartfelt empathy and humanity
toward each customer.
PLUS
10% Cash Bonus
On first year commissions
on our two best selling
permanent life
products through
June 2012***
Mike Miller is Aviva USA’s executive vice president of sales and distribution. He oversees delivery of the company’s life insurance and annuity products,
working closely with the company’s
distribution partners and agents. He
previously served as Aviva USA’s EVP, general
counsel and corporate secretary. He can be
reached at mike.miller@avivausa.com.
