SALES & MARKETING
How to be mentored
Illustration © ImageZoo Illustration
Talking to perennial MDRT quali- fiers, Court and Top of the Table producers, and company leaders,
the issue that ranks first for improving a
producer’s production is learning from
those who know the industry.
The more senior producers among us
can recall the days of training assistants,
unit managers, general managers or gen-
eral agents, who helped with goal setting,
prospecting, case preparation and the art
of the sale. Today, there is no such support
system for the many independent agents
already in life insurance sales as well as
those just coming into the business.
Share a commitment to a goal
Whether it’s time management and organizational skills, making more money
through improved sales efforts, or wanting to be able to spend more time with
